Cultural Participation and Diversity at Fotomuseum Winterthur
Fotomuseum Winterthur seeks to provide access for different people and groups to make it possible for them to engage with photographic images. We see it as our responsibility as a cultural institution to examine how we can help shape the future. The opening of our museum plays a role in this, as does the question of how spaces for encounter can be created.
How engaging with photography enhances awareness
Fotomuseum Winterthur is focused on the present and reflects on photographic images and the way they are produced, distributed and used in connection with current social issues and sociopolitical developments. As a specialised museum, we are concerned with photography and its social dynamics, tackling questions of what is made (in-)visible and who has the power to interpret and define. This focus has intensified our awareness of mechanisms of inclusion and exclusion and highlighted questions of accessibility, discrimination, diversity and participation.
Photography as a multifaceted and ubiquitous practice reflects social power structures and relations. Consequently, the study of photography alerts us to the fact that patriarchal, colonialist and capitalist structures still have an influence on how we see and perceive the world, on how we think, on the value systems we create and on the way we act in our day-to-day lives, both professional and private. Their power and tenacity derive from our internalisation of these structures and systems as an unchallenged norm, which often causes them to seem neutral and ‘natural’ to us.
A practice geared to diversity and sustainability
We are aware that we are also responsible for reproducing and perpetuating these internalised patterns on an individual and institutional level – often without questioning them. Fotomuseum Winterthur is therefore working not only on programming (exhibitions, events, educational services, publications, etc.) but also on organisational development at various levels with a view to establishing a form of institutional practice that is sensitive to the issue of discrimination and geared to diversity and sustainability. To this end, we have brought in external experts (at present, Rahel El Maawi and Silvia Müri) and we are working with them on implementation at different levels.
For the sake of transparency and to express our commitment, we want to be open about the (learning) process we find ourselves in. We are sharing the content that comes out of the process with the public: the documents that emerge from our discussions are posted on this page as links and continuously updated.
We are always happy to receive constructive input and feedback. Please send your suggestions to diversity@fotomuseum.ch.
Resources and Links
Documents developed by Fotomuseum Winterthur as part of its programme
A glossary of key terms relating to the exhibitions Orlando and Frida Orupabo
External links to valuable resources
Transformation Project: Cultural Participation
Fotomuseum Winterthur receives funding from the Canton of Zurich to promote its efforts in the area of cultural participation. Together with cooperation partners from the Denknetz think tank and the organisational developer Die Komplizin – Amina Abdulkadir, we are focusing our attention on classism as a form of discrimination – looking at barriers that complicate access for certain people, groups and milieus on the basis of their social class, with the long-term aim of lowering these barriers or transforming them.
Focus Areas
Content & Programming
Based on its focus on photography, Fotomuseum Winterthur is actively exploring questions related to representation, (in-)visibility and the locus of power invested with the authority to interpret and define content. This exploration, which takes place on an artistic, curatorial and educational level, is reflected in the programme of exhibitions and events and is a perennial focus of discussion with visitors and a wide network of experts.
Language, Communication & Education
Fotomuseum Winterthur takes language seriously as a medium that not only represents reality but actively shapes it. We carefully monitor and reflect upon changes in the use of language that accompany social developments and challenges to the sociopolitical order and exercise our judgement in transferring them into museum practice. In the long term, we seek to optimise accessibility for different people and groups from a variety of backgrounds and with disparate needs.
Team & Organisational Development
Fotomuseum Winterthur’s top priority is to develop a joined-up approach that is both sensitive and respectful. In collaborating with external experts, we are learning about the mechanisms governing different forms of discrimination and how they operate, while also developing specific options for action that can be applied in our daily work. Our long-term aim is to establish transparent organisational structures that will promote diversity and equal opportunities.
Network, Communities & Funding Landscape
Fotomuseum Winterthur is working together with external experts to develop sustainable organisational structures and facilitate knowledge transfer. To this end, we are actively seeking funding to provide dedicated budgets for these processes. Over time, we would like to extend our discussions to involve the people and communities in question as well as specialised institutions: this will allow us to act together to critically reflect on our content, our objectives and the measures we take and contribute to our process of shaping them and critically reviewing their efficacy.
Space & Infrastructure
As part of our new building and renovation project (2023/24), Fotomuseum Winterthur is implementing the latest standards for barrier-free access for people with disabilities. We want to use the expanded space and infrastructure at our disposal to consolidate our educational programme and give the museum a more robust long-term presence as a place of participation and social encounter.
Transparency & Commitment
Fotomuseum Winterthur has a clear stance and takes responsibility for its positioning. We are establishing organisational structures with a long-term perspective to allow us to regularly review our goals and evaluate the measures we develop on an ongoing basis.
Projects implemented to date
Content & Programming
- Modelling diversity in our programming (particularly through our focus on solo exhibitions by women artists and hitherto under-represented positions)
- Ongoing critical engagement with questions of representation and visibility and the issue of who has the authority to interpret and the power to define (e.g. panel discussions like Picturing Indigenous Struggle, Exposing the Unexposed – Feminist Collectives and Street Photography and contributions to our discursive blog Still Searching…)
- Critical probing of our own institutional history (e.g. in the context of A Show of Affection and the analysis of the museum’s holdings that occurred as part of this project or the research format Collection Revisted, which takes a detailed look at individual works and artists featured in our collection)
Language, Communication & Education
- Development of glossaries to accompany various exhibitions (e.g. for Adji Dieye – Aphasia or for Orlando – Based on a Novel by Virginia Woolf and Frida Orupabo – I have seen a million pictures of my face and still I have no idea)
- Team workshop on the use of gender-sensitive language with Sandro Niederer
- Development of a guide and style sheet on the use of gender- and discrimination-sensitive language
- Implementation of plain language in German exhibition texts from 2025 on
Team & Organisational Development
- Establishment of the internal working group ‘Diversity and Participation’
- Preliminary efforts to diversify the team (e.g. by tailoring job ads with support from Pro Helvetia and its Diversity and Equality programme)
- Workshop to raise team awareness of ableism with Silvia Müri
- Workshop to raise team awareness of racism with Rahel El-Maawi
- Development of awareness concept and collaboration with Krisenintervention Schweiz on the topic of awareness from 2025 on
Network, Communities & Funding Landscape
- Launch of the exchange format Team Extra focused on the funding of multiperspectivity in connection with curatorial and educational issues
- Network diversification through the choice of nominators, jury members, co-curators and external collaborators
Space & Infrastructure
- Planning of the renovation and redevelopment project with a focus on openness, cultural participation and accessibility
- Documentation of the processes involved in making the new building and renovated structures more accessible